Friday, October 18, 2013

Zaha Hadid designs boutiques for Stuart Weitzman

These exclusive images reveal the first in a chain of boutiques that Zaha Hadid is designing for American shoe designer Stuart Weitzman.

Opening tomorrow, the first store is located on Via Sant’Andrea in Milan and features a monochrome interior where curved forms will integrate modular shelving systems with seating areas for customers.

Zaha Hadid will also design five further interiors for the Stuart Weitzman brand, with stores in Hong Kong, Rome and New York planned for 2014.

A new concept will be developed for each location, but Hadid says they will all feel like part of the same family. “The design is divided into invariant and adaptive elements to establish unique relationships within each worldwide location, yet also enable every store to be recognised as a Stuart Weitzman space,” she explained.

“This is a major new initiative that will help achieve the next phase of growth and raise brand recognition worldwide,” added Weitzman. “I know that the marriage of Zaha Hadid’s incredible architecture and my collection will create a one-of-a-kind retail experience.”

Zaha Hadid has previously designed shop interiors for fashion designer Neil Barrett, as well as salons for hairdressing brand Fudge.

Courtesy of Zaha Hadid designs boutiques for Stuart Weitzman

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